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Duration: 16 hours
Skill Level: Intermediate
Executive Summary
The Product Lifecycle Value Professional (PLVP™) training and certification program distinguishes itself with its unique approach to defining and measuring outcomes and the business value of digital products and software solutions. It teaches software development and agile team leaders a distinctive three-dimensional strategy for a product's entire lifecycle value and results, encompassing operational, strategic, and economic outcomes. Participants, including product owners, agile managers, and development leaders, learn to collaborate closely with domain leaders to define and link product features to customer benefits as objectives and customer outcome agreements (COAs), crucial for achieving product objectives and results (OKRs). Additionally, senior product directors and VPs can more effectively set the end-to-end product portfolio value lifecycle strategy.
Description
The Product Lifecycle Value Professional (PLVP™) training and certification program is not just about theory. It's about equipping participants with the practical skills they need to define a Product's Total Value of Opportunity (TVO). This hands-on approach empowers participants to identify, define, and quantify the total value of products, whether they're created for internal or external customers. The practical application of these skills is a cornerstone of our program, ensuring that participants can immediately apply what they have learned in real-world scenarios, fostering a sense of confidence and capability.
The PLVP training and certification program is designed to cater to the needs of various stakeholders, ensuring that they can all derive maximum value from it. Whether you're a product benefactor, beneficiary, or a key stakeholder in the business domain, the PLVP equips you with the skills to construct a compelling product value case. This case serves multiple purposes, including internal communication of the product's business outcomes, validation with key stakeholders, and customer collaboration to measure the product's value.
Project managers, business area leaders, and customer success managers can also leverage the product value case to assess the product's benefits and outcomes. They can also articulate the product objectives and key results to executives and decision-makers, ensuring alignment and informed decision-making at all levels of the organization. The PLVP course is based on the StrategyOps Framework and centers on a three-dimensional enterprise value creation method, a key differentiator of the PLVP program.
PLVP teaches participants to define the total value of the product using five types of value creation and a layered approach to identify product needs. They then learn to determine product benefits, objectives, and key results and examine the product life cycle value stages. Understanding relational-based outcomes leads the participants to define product causation, transitioning from product features to business outcomes. Finally, they obtain an overview of the means for economic quantification of product outcomes.
- Course Outcomes - What will I achieve?
- During the course, participants learn how to: • Define the product and market opportunity.
- • Define the OKRs and KPIs, including Customer Outcome Agreements (COAs), to improve the likelihood of realizing the product benefits.
- • Measure the product's business success.
- • Identify, assess, and measure product benefits and economic and strategic outcomes.
- • Prepare a compelling and measurable Business Value Case for any product for internal or external customers.
- Who is this course for?
- • Product Managers.
- • Product Owners
- • Project Managers.
- • Scrum Masters
- • Agile leaders
- • Product Portfolio Directors
- • Anyone directly or indirectly involved in building a product's business case and value model and communicating the value and outcomes of products.
- The participants will receive:
- Officially accredited student material.
- Practical exercises and use cases.
- Course completion diploma.
- The official certification exam by the StrategyOps Institute is optional and has an incremental cost.